Deliver Me to Hell is an extended advert for a New Zealand Pizza company. The advert follows a pizza delivery guy in a zombie apocalypse. During his adventure, the viewer is given a choice in order to decide how the story progresses. Two options are presented, which link to a different video each. One video is the ‘correct’ option, which continues the story leading to the ending. The other option leads to a video which features a ‘lose’ ending, and presents the option to go to the ‘correct’ option. This allows the viewer to have the story in its entirety, and eventually reach the ‘win’ ending.
The advert is featured on youtube, and uses annotations to connect each of the videos. The videos are around 2 minutes in length each, making the viewer make a choice often in the story. This keeps the viewer engaged and connected, as they are not waiting long periods of time to make there decisions.
This differs from the series developed by Chad, Matt and Rob. This is another adventure series on youtube. It follows the same formula, with 2 options; a good and a bad, leading to a final ending. After then ending, the video gives the viewer the option to view all of the ‘bad’ choices, in order to get the full experience of the story. However, the videos uploaded by the trio are around double in length to the pizza advert. The slower pace leads to the story being less engaging; resulting in the viewer being less engaged by the options.
For my own project, I would like to have longer elements of story development between choices. In order to keep the viewer engaged in these sections, a first-person perspective will make the viewer feel more engaged and interested in their choices.